B2b marketing newsletter. May 8, 2024 · This blog is excellent for B2B marketers who want to become masters in their career, especially content marketing. MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. Explore the top 15 newsletters in marketing to follow! Subscribe to our newsletter The Rakuten Viber B2B Marketing team would love to contact you about upcoming events, webinars, whitepapers, learning, giveaways and more. Discover the essential B2B newsletter metrics to gauge success and optimize your campaigns. One is a general marketing email newsletter, with our latest blog posts, eBooks, and Case Studies. Subscribing to top marketing newsletters is a great way to stay informed about the latest industry trends. As staying ahead of the competition is crucial in business-to-business marketing, optimizing email marketing campaigns by exploring benchmarks can be useful. Which are the best LinkedIn newsletters? Reletter compiled this top 50 chart of the best newsletters on LinkedIn by the number of subscribers. With it, you can collect leads on Oct 30, 2024 · By incorporating these 10 content ideas into your LinkedIn strategy, your B2B brand can foster stronger connections, boost engagement, and stand out on the platform. Get marketing ideas for better email campaigns that nurture and convert leads and prospects. What is the average open rate for email marketing & newsletters? According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21. B2B newsletters have evolved from overly promotional emails about webinars, white papers, and event announcements to educational industry news and articles. To keep up with email marketing you'll want to find a format that works for your newsletters. May 28, 2024 · Learn how to create an effective B2B newsletter, benefits of having a newsletter, & see examples of B2B companies that are nailing Sep 8, 2023 · How do you create a powerful B2B newsletter? The answer isn’t as elusive as you might think. See full list on foundationinc. Apr 7, 2025 · Below, you’ll find the best B2B newsletter examples across sales, marketing, customer success, and more. Clients and prospects can sign up for both newsletters independently Mar 26, 2019 · Unlike the B2C newsletters, which often involve persuasive copy, intense promotions, and conversion-driven marketing, the B2B newsletters’ purpose is to help the brand develop and nurture a harmonious relationship with the subscribers, a. This guide will educate new marketers about the benefits of blogging. Feb 12, 2024 · Measuring Success with Newsletter Sponsorships In B2B marketing, the quest for measurable impact is never-ending. This is up 3. We have two email newsletters we want to send out. Jan 8, 2025 · Increasing your open rates is a task for email marketing experts, especially in B2B email marketing. Free templates, e-books and guidelines. However, MailChimp can also be an essential B2B sales tool when used in the right context. The intimate nature of email allows for deeper 3 days ago · LinkedIn newsletters are quickly becoming one of the most powerful tools in B2B marketing. Get professional, done-for-you weekly newsletters that keep your audience engaged without the hassle of writing a single email yourself. Let’s dive in! 1. This approach is effective for delivering targeted messages, nurturing leads and Discover the best newsletter examples that inspire effective communication, engagement, and design. If you’re looking to connect directly with decision-makers, email marketing is the strategy for you. B2B Marketing Best Newsletters for Marketers: Content, Social Media, Growth Strategy, & More Check out this list of the best newsletters for marketers to stay on top of the latest trends, news, and information. Subscribe to the Brick Marketing B2B digital marketing strategy newsletter for expert insights, and actionable strategies to help your business grow. Aug 19, 2024 · This newsletter includes marketing org chart diagrams at various team sizes, and tips for how to structure your marketing team as you scale. Mar 10, 2025 · Sick of boring marketing newsletters? I curated the 15 best marketing newsletters everyone should subscribe to for timely marketing insights. But what about the tried-and-true methods? Are email newsletters still relevant in today’s B2B landscape? Dec 13, 2023 · How can newsletters help increase SaaS revenue? Check out our guide with examples of the best SaaS newsletters and why they work. These campaigns are designed to build professional relationships, generate leads, and drive sales within the business community. This approach is effective for delivering targeted messages, nurturing leads and Dec 17, 2024 · As 2024 comes to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. Unlike traditional email campaigns that require you to build an audience from scratch, LinkedIn offers access to a ready-made network of decision-makers who already spend time on the platform. An effective B2B newsletter can have the following sub-objectives: May 25, 2021 · From funny newsletters to augmented reality, B2B content is full of creative opportunities. Email newsletters are a great way to keep in touch with your customers and clients, whether you're releasing a new product, updating your website, or offering a new service. This gives one of the best sources for comparing email response statistics by country and region. Feb 15, 2024 · Optimize the content, design, and distribution of your B2B newsletter to successfully engage subscribers and help drive conversions. This guide has tips to help you home in on the best format for you. 30 best marketing newsletters in 2025 Since there are so many stellar marketing newsletters out there, we’ve divided this list into categories like B2B, DTC, growth marketing, and more. Plus, depending on the stats you believe, the ROI of B2B emails is somewhere between $38:$1 and $44:$1. In only 5 minutes a day, stay updated on trends, insights, and strategies from top industry experts. Content Marketing Institute’s newsletter delivers research-backed strategies for B2B content creation and distribution. This tactic enables you to send tailored content directly to interested leads’ inboxes. Dec 1, 2021 · One of the best ways to market is using a newsletter! Vertical Response is here to give you ten top-notch design templates for your B2B newsletter Mar 10, 2025 · B2B, or “Business-to-Business,” means companies that provide services or products to other businesses. Newsletters are one of the most low-cost and high-impact tools in any marketer’s arsenal. Here is a breakdown of the best time to send sales emails and newsletters according to the type: Newsletters Emails For US-based subscribers, the best time to send email newsletter content is during daytime or late evenings when people can read before bed. Newsletter Published weekly Jan 13, 2025 · In the ever-evolving world of B2B marketing, building authority and generating high-quality leads is paramount for sustainable growth. Almost everyone has heard of the platform, and if you communicate with customers for a living, there’s a good chance that you’ve used MailChimp to send out email newsletters and marketing drip campaigns. May 27, 2025 · Newsletter Usage Trends: Still a Top Performer? In an era of ever-evolving digital marketing tactics, it’s tempting to chase the latest shiny object. ai streamlines content creation for engaging, effective email campaigns. Aug 5, 2024 · Discover how B2B newsletters provide professionals with personalised, curated content directly in their inboxes. What makes B2B (business-to-business) email marketing unique is that it: Targets businesses (e. Here’s everything you need to know about making a LinkedIn newsletter part of your content plan. What’s most important to understand is how B2B newsletters differ from traditional email marketing. Jan 10, 2022 · Marketing Newsletter Best Practices Best Marketing Newsletters by Brands/Companies Best Marketing Newsletters by Individual Contributors Benefits of a Marketing Email Newsletter As I said, I used to only get brand marketing newsletters. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results. . Discover the latest news, updates, strategies, and more by joining some of the best marketing newsletters. Stay informed, inspired, and motivated with expert advice and exclusive content delivered to your inbox. Jul 21, 2025 · The newsletter is a monthly discussion of a broad spectrum of B2B marketing topics like AI workflows, choosing the right marketing channels, and account-driven GTM strategies. Understanding the Power of B2B Newsletters In today’s digital communication landscape, B2B marketing newsletters remain a surprisingly effective tool for connecting with professional audiences. 5% from 2020. Nov 19, 2024 · B2B email marketing doesn't have to be boring. Increased page engagement . Apr 8, 2025 · Great newsletters don’t just inform—they make you better. Dec 15, 2023 · Newsletters are one of the best options for staying attuned to marketing. Oct 10, 2024 · A curated list of the top B2B newsletter examples from 2024, complete with analysis of what's working in email marketingand why. The Ecreative Newsletter is an excellent source of information for B2B and B2C business owners, marketing professionals, sales reps, and anyone else interested in the industrial sector or digital marketing. Dec 19, 2024 · Leverage LinkedIn newsletters to expand your reach, engage your audience, and drive consistent growth. Once heralded as a rising star, newsletters experienced a surge in popularity before settling into a reliable position in B2B marketing arsenals. These newsletters typically contain informative content such as industry trends, case studies, and tips that help recipients solve business Feb 6, 2025 · Learn 6 essential B2B influencer marketing strategies from LinkedIn campaigns to video content. Jun 13, 2025 · Subscribe to newsletters that filter the noise and surface the best ideas, strategies, and tactics from industry leaders doing the work. Learn tips and tricks for creating a LinkedIn newsletter to increase brand awareness, engagement and lead generation. Newsletters are an established marketing tool. Authored by Andrei Zinkevich, it dives deep into account-based marketing (ABM), pipeline development, and actionable SaaS growth strategies. Aug 29, 2022 · Email marketing is an indispensable tool for every business. Regularly sharing compelling content delivers value, builds trust and brand loyalty, and provides measurable metrics for future prospecting and marketing qualified lead (MQL) generation. B2B marketers use blogs to promote products or services for prospective customers, attract qualified leads, and establish a business as an industry thought leader. A newsletter for B2B Marketers looking to thrive not just survive. LinkedIn, the world’s largest professional network, has emerged as a powerful platform for business engagement. GetResponse The most recent GetResponse Email marketing benchmarks sector summary also includes unsubscribe and spam rates. It’s not just another newsletter. May 17, 2024 · Discover the 20 best marketing newsletters in 2024. While B2B marketing focuses on building relationships and providing in-depth industry insights, B2C marketing often emphasizes engaging content and emotional connections. Free drag-and-drop email builder Aug 17, 2023 · Find out what works best in a B2B email strategy. Explore best practices, real-life examples and surprising lessons from Gen Z. Feb 9, 2024 · Fine-tune your B2B marketing strategy with our comprehensive guide including channels, tactics, AI technology trends, and crucial KPIs to keep an eye on. Uncover a wealth of strategies and trends to elevate your marketing game. Nov 5, 2024 · Learn how to build a B2B newsletter that drives engagement. Mar 16, 2024 · Looking to improve your marketing efforts? Check out these essential B2B benchmarks to help you measure success and drive long-term results. B2B email marketing focuses on delivering valuable and relevant information to help Get the latest B2B Marketing podcasts, articles, infographics, research, and more delivered straight to your inbox 3x per week when you subscribe to MarketingProfs Today. As a B2B marketer, the first crucial step in any successful email campaign is getting our foot in the door – or the inbox. Discover why LinkedIn newsletters have become an essential tool for B2B content marketing. Oct 26, 2024 · LinkedIn Newsletters have emerged as a powerful tool in B2B marketing, allowing businesses to connect with their target audience, provide valuable insights, and establish themselves as industry Nov 17, 2021 · The B2B Bite About: Jason Bradwell is on a mission to change the way people think about B2B marketing. One of its most impactful features for B2B marketers is LinkedIn Newsletters. Bridging B2B and B2C marketing LinkedIn Newsletters are versatile tools that can be effectively utilized in both B2B and B2C marketing strategies. Feb 15, 2024 · Create a LinkedIn newsletter that helps to grow your business. Since B2B customers have different needs and will interact with email content differently, it is essential to measure your email campaign’s success based on industry-specific benchmarks. According to the 2014 B2C & B2B Content Marketing Benchmarks, Budgets, and Trends report for North America, B2C marketers use print newsletters with greater frequency at 29% compared to their B2B counterparts at 22%. Media James Stanger 05 View email marketing benchmarks for 2025 in this guide, which includes industry data for open rates, click-through rates, and more! Learn how newsletters for businesses drive engagement, boost ROI, and build strong customer relationships with tailored strategies and examples. Mobile-responsive designs for email marketing campaigns, promotional emails, welcome templates & more. Discover the top 15 B2B newsletter ideas to inspire your business strategy and stay ahead in the industry. There is hardly any other medium out there that enables companies to reach out to a base of people who are truly interested in such a low-cost way. Brands are moving away from traditional methods and embracing innovative content marketing strategies to forge genuine connections with their audiences. Compare, analyze, and take action for better results. Dec 10, 2024 · With continuous testing and optimization, your B2B email newsletters will become an indispensable part of your marketing strategy, helping to nurture leads, retain customers, and position your business as a trusted industry leader. Sep 4, 2025 · Learn how to create an engaging product newsletter. #8 – Upcision While many of the above blogs focus solely on marketing, Upcision covers all stages of the sales funnel. Do you have any suggestions of good newsletters for this category? Jan 24, 2024 · B2B email marketing benchmarks provide valuable insights if you want to improve your email marketing. 1 day ago · The Transformative Wave in B2B Brand Marketing In the ever-evolving landscape of B2B brand marketing, a seismic shift is underway. Find the perfect design to match your brand and elevate your email marketing. ai, and B2B SaaS Reviews. Improve your B2B newsletter open rates following 10 simple yet effective tips. With it becoming increasingly difficult to drive traffic to your website from social media, repurposing content in this format will help ensure it reaches more users and drives more action. MKT1 Newsletter, Dear Marketers podcast & advising with emily kramer HELPING B2B STARTUPS BUILD MARKETING We've advised and invested in 100+ startups, created content viewed by millions, and hosted events & courses for thousands of marketers. May 23, 2025 · Discover essential email newsletter statistics to enhance your marketing strategy. Drive engagement and build brand credibility. Sep 18, 2023 · B2B marketing newsletters are concise, targeted messages sent to business professionals with the goal of promoting products, services, or thought leadership. But there’s been a huge shift in focus from B2B or B2C to building human-to-human (H2H) connections. Jan 10, 2024 · Discover the ultimate list of B2B digital marketing benchmarks compiled by KLIQ, Australia's trusted B2B marketing agency. Full-Funnel B2B Marketing When it comes to long-term lead generation, nurturing, and demand generation specifically for B2B SaaS companies, the Full-Funnel B2B Marketing newsletter is a favorite. Jul 2, 2024 · Discover the best sales newsletters to subscribe to in 2024. The other one is a product update newsletter. Discover how to write B2B newsletters that your readers will look forward to opening (and buying from). Unlike the crowded social media space, newsletters offer a direct line to your prospects’ inboxes, creating valuable touchpoints with decision-makers. May 24, 2022 · Here’s a list of B2B email marketing best practices, along with real-life examples so you can see them in action. Mar 18, 2025 · As we navigate through 2024, the significance of newsletters in B2B communication continues to grow, driven by advancements in technology and changing consumer expectations. One of the biggest Dec 5, 2023 · Discover how B2B businesses can leverage Substack newsletters for growth. Highlight your This B2B Marketing newsletter is designed to provide you with all the latest B2B marketing news and insights in a quick, easy-to-read format. Dec 5, 2023 · Elevate your B2B marketing game with the top 8 newsletters! Explore insights and trends from industry leaders like Marketing Profs, Growth Memo, Really Good Emails, The Hustle & Trends, Marketing Examples, Cognism, Adaptify. Here is where you can discover how to create successful B2B newsletters. Newsletter For B2B marketers looking to stay on top of the latest trends and insights, the B2B Marketing Zone email newsletter is a go-to source for curated content from the industry’s top thought leaders. 5%, across all industries in 2021. MarketingProfs B2B Today focuses specifically on B2B marketing challenges with practical advice and case studies. Jan 9, 2025 · I've scoured the internet and compiled a list of the 17 most essential B2B newsletters you need to subscribe to in 2025. How to create an effective B2B newsletter in 2024? Discover our guide to creating powerful content for your lead generation. Content, growth strategy, social media, and more! Explore hundreds of email marketing and newsletter examples from leading B2B companies. Frequency 5 days ago · Discover the top 10 B2B newsletters to inspire your business strategy and stay ahead in the industry. Good newsletters offer a breath of fresh air amongst the mundane daily scroll. Aug 8, 2024 · What is newsletter marketing? Newsletter marketing is the use of newsletters to build your brand and foster a relationship with your consumers. Jun 24, 2024 · Email marketing is widely adopted among B2B marketers, with 81% using this method to connect with their audience. Apr 9, 2024 · Discover tips for creating an email newsletter that delivers value to subscribers, and be inspired by exemplary newsletters and understand why they work. Jul 23, 2024 · In addition to traditional blog posts on your website, LinkedIn Articles and Newsletters are essential tools for B2B businesses looking to enhance their content marketing efforts. Jan 6, 2023 · Newsletters have been around for centuries, but B2B newsletters, they’re up and coming, and they’re taking a page out of consumer newsletters. Here are the best 12 SaaS newsletters to help you stay in touch with what's happening. Jan 2, 2024 · B. Learn how. Drive brand growth with industry thought leaders. Jul 28, 2022 · Stand out with top marketing newsletters packed with expert insights, trends, and strategies—delivered straight to your inbox. These are the top newsletters in B2B right now. Marketing Pathways publishes a digital newsletter, which provides a look at the best news from the digital B2C & B2B marketing worlds. MarTech is marketing. The newsletter's author, Michelle J. B2B Marketing delivers expert-led marketing intelligence, events, training and resources to help you realize your potential as a marketer and maximize business growth and performance. It doesn’t have to be boring or buttoned-up, declares his newsletter’s about page. Subscribe to the free Full-Funnel B2B Marketing Newsletter and get access to exclusive tips, strategies and case studies delivered to your inbox every Friday Jan 17, 2024 · The B2B Bite newsletter is here to change your thoughts about business-to-business marketing! This B2B marketing newsletter aims to inspire a tired section of the marketing industry with fresh growth tactics for reaching modern buyers. One business might send bi-weekly how-to guides and best practices in its industry; another might send weekly interviews with master marketers (that was a shameless plug for a newsletter I sometimes write for). Sep 5, 2025 · I spoke to email marketing experts and explored top brand examples to bring you these best practices for B2B email marketing success. Jun 12, 2025 · What is B2B email marketing? B2B email marketing is a strategy for promoting your business’ products or services to other businesses. Linkedin has this powerful feature that many B2B business owners are not even aware of! B2B Marketing Strategy #5: Email Marketing Last on our list of marketing strategies for B2B is email marketing. Kayla Medica, Australia's leading product marketing advocate and author of The Mehdeeka Method, sits down with host Vinnie Romano to demystify what product […] Sep 9, 2022 · Few other marketing channels can match business newsletters’ consistency and effectiveness, which is why every business owner, even small business owners, should consider having one, including B2B companies. Here are some of the most exceptional B2B content marketing examples to inspire your own marketing strategy. Sep 1, 2025 · MailChimp is a beloved staple in the email marketing world. May 23, 2024 · What are the average email open rates by industry in 2024? Here's the info you need to see how your own email marketing campaigns measure up! Marketing Pathways publishes a digital newsletter, which provides a look at the best news from the digital B2C & B2B marketing worlds. Discover the top B2B newsletters that deliver industry insights, trends, and inspiration right into your inbox. Keep reading to learn how to create an impactful newsletter Jun 22, 2016 · 6 B2B Email Marketing Tips for Newsletters Should you bother with newsletters? B2B newsletters are a great addition to your marketing mix and offer plenty of chances to accumulate leads. Jan 31, 2025 · B2B email marketing, or business-to-business email marketing, refers to the practice of using email campaigns to communicate, engage, and build relationships with other businesses. Newsletters, with their inherently engaging format, offer a promising avenue for brands to predict reach by using the writer’s benchmarks for email open rates. Tap on a newsletter to compare engagement scores, traffic estimates and lots more. If your Don’t miss out! Subscribe to our newsletter for exclusive content, updates, and resources on B2B marketing delivered straight to your inbox. Sep 10, 2024 · Email newsletters as a distribution channel produce best results for B2B marketers, according to 39% of respondents (Content Marketing Institute) The people who’ve subscribed to your email list are your most loyal fans. Jan 3, 2024 · The newsletter shares real and practical B2B marketing strategies in a fun way. Dec 13, 2018 · 16 Tips for Creating High-Performing B2B Newsletters If you’re in business of marketing to business, then you definitely need an email newsletter. According to VTL Design, 72% of B2B buyers share information they get by email. Introduction: In the ever-evolving landscape of B2B marketing, strategies come and go, but the newsletter stands the test of time. The industries with the highest open rates, like Education, Agriculture, and Financial Services, average between 25-28%. May 3, 2023 · Newsletter Performance Benchmarks To better understand the newsletter landscape for B2B companies, we turned to Mailchimp, a leading email marketing platform. Mailchimp Benchmarks provide valuable insights into the performance of B2B newsletters, giving us a clearer picture of subscriber growth and overall audience size. Whether you’re a B2B or B2C business, the key benefits of a LinkedIn newsletter are the same: Further reach for your brand: Newsletters can help expand the reach of your content. But there’s nothing out there exposing the down-funnel impact of email marketing. The Global B2B Marketing Community. A fun B2B marketing newsletter for service-based companies who offer services that are "hard to market". Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing. Feb 6, 2025 · How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data] Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience. Training and consulting programs for B2B revenue teams, to generate stable demand, and predictably land and expand 5+ figure deals with 20%+ of accounts. Everything on B2B Marketing. Each edition of the newsletter is designed to be read in just 2 minutes, making it the perfect snackable content for busy marketers on the go. Get the latest B2B Marketing podcasts, articles, infographics, research, and more delivered straight to your inbox 3x per week when you subscribe to MarketingProfs Today. This tool offers businesses a unique way to connect with their Sep 17, 2024 · Do you want to start a LinkedIn newsletter? Take a look at our LinkedIn newsletter examples list to get your inspiration. Jul 24, 2025 · Unlock the potential of B2B email marketing. Explore best practices, view real-world examples, and craft a winning strategy with our comprehensive guide. May 24, 2022 · Here are 7 killer B2B newsletter ideas based on real-life email campaigns you can learn from and use in your marketing. Jan 13, 2025 · Discover industry and regional email benchmarks to unlock your marketing potential. Here, you can find information about B2B lead generation, B2B sales tips, and B2B client management. Dec 13, 2024 · Consistent, high-quality newsletters keep your brand top of mind with your prospects and customers. We gathered B2B email marketing benchmarks with key metrics such as B2B email open rates, click-through rates, how to calculate these Aug 14, 2024 · Discover how LinkedIn's Sponsored Newsletters and Customer Promises are transforming B2B marketing by boosting brand visibility. So subscribe ASAP to leverage the best practices in LinkedIn newsletters. the prospects and clients. Learn how to build a subscriber base of senior leadership at innovative companies. Explore hundreds of free HTML email templates for newsletters, campaigns, and more. g. If you’re hell-bent on breaking the status quo and aren’t afraid to try new things, you should definitely subscribe to this one. Subscribe to MKT1 Newsletter with 60K+ subscribers or reach out to Emily Kramer for advising. Contents This guide explores the core components of a B2B digital marketing plan, and provides best practices and implementable tips to launch or elevate a digital marketing strategy. He proves it by curating and breaking down a few stories each week meant to inspire B2B marketers. We are Jun 20, 2024 · Guide to B2B email marketing best practices Understanding common problems in the B2B email marketing space How to handle non-human interactions in B2B email marketing B2B email marketing best practices for acquisition and compliance Top B2B email marketing best practices B2B email marketing has its own unique set of challenges for companies trying to market their products and services to other Co-founder @Fullfunnel. Aug 15, 2022 · Du willst alles über B2B-Newsletter erfahren und dein E-Mail-Marketing auf ein neues Level bringen? Dann solltest du das hier lesen! Nov 8, 2021 · Learn from these surprising newsletter statistics and take more data-based approach to doing newsletter marketing. Why You Need LinkedIn Newsletters LinkedIn newsletters offer an easy way to Nov 5, 2024 · Learn how to build a B2B newsletter that drives engagement. Ready to level up your appointment setting? PMG B2B has got you covered! Email marketing is always changing, and that includes newsletters. Email marketing allows you to create personal connections with your audience and deliver Discover innovative newsletter ideas to captivate your audience. Ready to take your B2B newsletters to the next level? Let Orbit Marketing handle it for you. Feb 23, 2022 · We are a B2B SaaS software company. 4. Dec 10, 2023 · Welcome to Paved’s handpicked selection of the 30 most insightful and impactful marketing newsletters. Looking for some solid tips? Read our top strategies to boost open rates and sales. B2B (business-to-business) email marketing benchmarks can differ from B2C email marketing benchmarks. Aug 22, 2024 · Explore the ultimate guide to B2B content formats, going beyond blogs and newsletters to engage your audience with innovative content. Learn how your data compares to the latest industry benchmarks. We are looking for a B2B marketing newsletter that has good readership levels that we can sponsor to reach their audience with a new product we are launching. Email newsletters help establish your brand as an authority in its industry or on a relevant topic because it allows your business to send important information directly to your consumers via their inbox. The Getresponse data is also useful since it gives a worldwide average of open and clickthrough rates by both B2C and B2B sectors. It's a useful report because it has the Learn B2B Marketing strategies, tactics, channels and real-life examples. Explore hundreds of email marketing and newsletter examples from leading B2B companies. In this article, I’m sharing our proven approach to help you create a newsletter that actually grows your business, not just your vanity metrics. Oct 1, 2024 · The Full Funnel B2B Marketing newsletter is a great resource for B2B marketers looking for full-funnel B2B strategies, customer journey and conversion rate optimization tactics, and marketing-sales alignment tips. We’ve mentioned it before: They offer built-in distribution, direct audience engagement, and long-term brand visibility. Jul 31, 2025 · Learn how to create a B2B newsletter that delivers real value and engages your target audience. Nov 5, 2024 · Stay tuned for our next newsletter, where we'll uncover more cutting-edge strategies to supercharge your B2B lead gen. LinkedIn’s been gradually rolling out their newsletter feature. Following the SaaS industry can be a challenge. Feb 12, 2024 · From growth marketing to paid media, we highlight 20 of the best marketing newsletters to read in the year ahead. Familiarizing yourself with B2B email marketing best practices and studying B2B marketing examples helps you craft a newsletter that yields a strong ROI. Designed for impact and efficiency, they're the key to engaging professional networks with ease. Mar 4, 2024 · Intro to B2B email marketing benchmarks Email Marketing continues to be an important tool in the B2B marketer’s kit. Apr 12, 2022 · Looking for some inspiration to really brighten up that B2B newsletter? Here are some best practices, design tips, and newsletter examples to inspire you. 8 insightful B2B marketing newsletters to stay updated on industry trends Before compiling this list, my research included reaching out to B2B professionals, vetting each newsletter for uniqueness by reading a few issues, and checking for basic parameters like readability, structure, and interactiveness. Feb 13, 2022 · Looking for B2B newsletters to subscribe to? Read this list of the best B2B newsletters to find great examples from a variety of sources. Apr 13, 2025 · Discover how freelancers can use newsletters to stand out in B2B marketing, prove ROI, and become indispensable assets to long-term clients. Also, find out how to start yours. In the B2B sector, however, there are other rules when creating newsletters than for the B2C sector. According to Mailchimp Benchmarks for B2B Companies, the median number of Sep 10, 2025 · We are the leading online resource for modern marketers, providing marketing insights, strategies, and tactics to help you succeed in today's digital world. Get your marketing snacks today! Dec 5, 2023 · Elevate your B2B marketing game with the top 8 newsletters! Explore insights and trends from industry leaders like Marketing Profs, Growth Memo, Really Good Emails, The Hustle & Trends, Marketing Examples, Cognism, Adaptify. Explore strategies to engage clients, share insights, and drive success. This article will outline the most important B2B benchmarks and provide tips on improving B2B email Jul 4, 2025 · The type of email commands the optimal time decision in email marketing. , users, managers, and similar roles within Feb 25, 2025 · When it comes to B2B marketing, LinkedIn newsletters seem to be a hidden gem. Click any category to skip Apr 8, 2025 · We've curated the most popular, insightful, and even contrarian newsletters about marketing for you to subscribe to. Get advice, ask questions, or discuss any marketing-related topics. Elevate your business communication with Venngage's B2B newsletter templates. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this represents a significant opportunity for brands — especially small businesses — looking to Jan 15, 2025 · For B2B companies, every bit of marketing spending matters. Mar 5, 2023 · Automated newsletters benefit B2B companies by informing customers about new products and services, providing helpful tips or advice, or staying in touch with their audience. B2B Marketing Newsletter Looking to boost your lead generation and ABM efforts? Then sign-up to our Newsletter. Jan 22, 2025 · Explore the latest B2B email marketing stats, trends, and insights for 2025 to boost your strategy and ROI. This report delves into the most effective types of B2B newsletters and the best practices that businesses should adopt to stay ahead in this competitive arena. co Jun 24, 2025 · Discover B2B sales, marketing, and growth newsletters packed with insights to keep you on track and aligned as your business grows. Whether you’re looking for advice, industry info, or just a great example of how to build a newsletter people actually read, you’ll find something here. Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Apr 6, 2022 · Here are a few examples of high-performing B2B newsletters that have been linked to influencing sales and delighting customers and employees. This transformation is not just about adapting to market trends; it signifies a profound change in how Mar 20, 2025 · I am pleased to dedicate this SaaS Barometer Newsletter to highlight the key findings in the 2025 B2B Marketing Budget and Productivity Benchmarks Report. Elevate your marketing strategy with innovative features, user-friendly interfaces and powerful analytics. Aug 30, 2022 · Email marketing newsletters are no secret to a successful marketing strategy, so why not utilize a similar format within LinkedIn? With this new feature, newsletters create an optimal way to market to B2B or B2C client connections. Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google's data reports, guides, and articles. B2B newsletters are an excellent way to share industry trends, success stories, and actionable strategies for building professional relationships. May 23, 2025 · Build trust and authority in B2B with consistent, valuable LinkedIn Newsletter insights that engage, inform, and drive connections. And there’s no shortage of quality benchmarks out there showing open rates and click-through rates to aid marketers in evaluating performance. Click to read The B2B Marketing Community Newsletter, a Substack publication with hundreds of subscribers. B2C, or “Business-to-Consumer,” means companies that sell directly to individual consumers. B2B Forum is the best B2B marketing conference for marketers looking to grow their skills, expand their networks, and spark their creativity. So we decided to round up all of the best marketing newsletters on the web just for you. k. Marketing Budget as a Percentage of Total Jul 3, 2025 · What is B2B Email Marketing? Business-to-business (B2B) email marketing involves using email campaigns to promote products, services, or content from one business to another. Ever wondered if you might already be a product marketer without knowing it? This episode breaks down one of B2B's most misunderstood roles with someone who literally wrote the book on it. Linkedin has Email marketing is always changing, and that includes newsletters. These two models serve different types of customers and have distinct differences in terms of audience, processes, product and service types, tactics and strategies for B2B marketing and B2C Choose from 1,100+ professional email newsletter templates and customizable email templates. 6 days ago · Explore the top email marketing software of 2025. io | Full-funnel marketing for B2B companies with long sales cycles and high deal sizes. Jul 5, 2024 · Whether you're just getting started on LinkedIn or are looking to take your B2B marketing to the next level, this guide covers everything you need to know. Its goal is not only to generate sales but also to nurture relationships with customers and build brand awareness. Aug 13, 2025 · 81% of B2B marketers say email newsletters are their most used content marketing method. This blog explores the different aspects of modern digital marketing trends and includes articles on topics such as SEO strategy, user experience, social media marketing, buyer personas, email marketing campaigns, marketing automation, and other information to help empower businesses and brands. Wondering if a LinkedIn newsletter could be your next best marketing move? We’ve spent months testing and refining our newsletter strategy at Impactable, and the results speak for themselves. Get design inspiration, copywriting ideas, and uncover trends & best practices. Learn if LinkedIn newsletters are worth using for your B2B brand here. MarketingProfs believes that learning changes lives. AI-driven personalization, experiential marketing and more can help marketing Aug 27, 2025 · What is B2B email marketing? B2B email marketing is a strategy businesses use to communicate through email with other businesses, not individual consumers. Nov 5, 2024 · A LinkedIn newsletter can be a game-changer for your B2B strategy. Design high-performing newsletter and get more sales and customers. Find out why B2B newsletters are a must-have in your marketing arsenal and how you can make yours stand out. Jul 16, 2025 · Email newsletters provide an effective way for marketers to engage with prospects and customers in a meaningful way. Learn about open rates, engagement, and more. See 9 current best-practices for crafting and sending an email newsletter. A LinkedIn newsletter is a dynamic, built-in way to reach your network where they’re already active and engaged. Oct 4, 2024 · Updated for 2024! 35 of the best free newsletters we recommend marketers and business owners subscribe to for great marketing insights and useful ideas. Learn how Copy. Aug 22, 2024 · Discover the best practices and examples of B2B newsletters from real companies for inspiration. Jan 19, 2022 · We collected a list of the best sales and marketing newsletters worth subscribing to help sales and marketing people get expert information and inspiration. Mar 20, 2025 · Here's my curated list of the best CMO newsletters to learn about the latest tech, strategies, and news relevant to execs in the industry. In addition to traditional blog posts on your website, LinkedIn Articles and Newsletters are essential tools for B2B businesses looking to enhance their content marketing efforts. Jul 23, 2024 · Learn how to create a monthly B2B newsletter, explore best practices, and discover how to design your B2B newsletter with the help of an example! Apr 1, 2022 · B2B newsletter examples Crafting stellar B2B newsletters from scratch can be challenging. We’ll also explain the value of creating and maintaining a B2B blogging strategy, as well as how to turn content into new sales opportunities. EndeavorB2B’s blog hub offering thought leadership, webinars, case studies, and expert insights on content, data‑driven and lead generation marketing. Raymond Dec 3, 2020 · B2B newsletters are quite different from B2C emails. Apr 22, 2025 · Join me in uncovering the latest email marketing benchmarks to discover the industry standards for open, click-through, unsubscribe and hard bounce rates. Their purpose is to establish brand awareness, nurture leads, and ultimately drive conversions. Revamp your B2B newsletter with fresh ideas like curated content, quizzes, and trendjacking to keep your audience engaged. Announcing a new SmartBrief newsletter design SmartBrief's newsletter design prioritizes accessibility, engaging features and a fresh new look to connect with B2B audiences. 77% of B2B companies use email marketing newsletters as part of their content marketing strategy. Don’t miss out on this opportunity – subscribe today and start seeing results! Nov 25, 2024 · What is B2B Newsletter Marketing B2B newsletters can be broadly defined. a. Learn how to craft impactful newsletters that resonate with your audience and drive results. B2B email marketing helps companies promote products, services, or content to other companies, build relationships, and drive sales. Looking to improve your B2B email marketing? Explore 5 top-performing newsletters with actionable insights, expert layouts, and creative ideas to stand out. We gathered a list of B2B newsletters we’re obsessed with to give you a hand. Here are the top 7 newsletters that will boost your LinkedIn game: LinkedIn for the B2B Growth This newsletter offers actionable tips for B2B social selling, building communities, and improving LinkedIn engagement. In this guide, you will explore the latest B2B email open rates, statistics, and benchmarks you should know and tips to improve your B2B email open rates. Find out how to create a great email newsletter that performs. Audience: B2B marketers and startup leaders. In this article, we'll provide you with a collection of two dozen inspiring B2B email marketing examples. Whether you’re nurturing leads, engaging existing customers, or driving new opportunities, a well-crafted B2B newsletter can play a key role in your overall digital strategy. See 10+ best examples from real SaaS companies. That’s why you need to study B2B email marketing examples to understand how you can follow industry best practices and yield strong ROIs. May 6, 2025 · Discover newsletter best practices to create engaging content that informs your audience and increases email engagement with effective strategies. For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. Apr 23, 2025 · In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The best B2B newsletters offer a cost-effective way for companies to build relationships with customers and prospects. Data-driven insights backed by reliable stats and business evidence. Mar 2, 2024 · Explore the significance of email marketing for both B2B and B2C, uncovering key differences and examples to bridge the gap in the digital landscape. Oct 30, 2023 · We've put together a complete guide to B2B newsletter sponsorship: what type of sponsorship, at what price, and so on. Learn how to boost LinkedIn engagement, nurture leads effectively, and leverage LinkedIn features to grow your business. Aug 26, 2025 · Email newsletters remain one of the most powerful tools in B2B marketing; they offer businesses direct, personal access to decision-makers and keeps your brand top of mind in a crowded market. Velocity is a B2B marketing agency driving business outcomes from an integrated strategy, creative and performance offering. i7i9fs1 9eladv q95v scke k4ft0sm cbk4 jamyc i5hhght gubc si3iq